The Millennial Workforce: Conflict or Compassion?

Upcoming Webinar: The Millennial Workforce

Website       Speaking        Assessments       Free Resources       Shop      Contact  Hi motobltr,    I hope you enjoy this month's issue of the Navigator Newsletter.   All of us here in North Carolina are happy and proud our Tarheels won the Final 4 basketball game.  Make sure you check out our online assessment page to learn about the different types of reports and assessments for development and hiring.     Gregory P. Smith President & Lead Navigator Chart Your Course International Inc. Email Us   UPCOMING WEBINAR: APRIL 20 The Millennial Workforce: Understanding Their Emotional Makeup (EQ) The Millennial generation is currently the largest generation in the workforce.  They represent both a challenge and an opportunity. It has been said that the EQ (or understanding of Emotional Intelligence) will trump having a high IQ due to the power of Emotional Intelligence to assist in collaboration and productivity. This learning opportunity will shed some light on today's Millennials EQ and a few tips on how they can increase it. Especially, if they want to fast track to leadership positions. Who should attend: Millennials & those who supervise them or work with them. Time: 1:30 - 2:15 Register 4 Tips For Marketing To Millennials In the United States today, there are over 80 million millennials. This age group wants to feel connected in their purchasing decisions, so they identify best with less traditional marketing tactics. They crave a more personalized approach and one that they can relate to. In fact, studies show that millennials don't trust traditional marketing. Check out these four tips for marketing to millennials. They are a force to be reckoned with and certainly must be considered when planning how to spend your company's marketing dollars. 1. Make Mobile Marketing a Priority Approximately 85% of millennials use a smartphone so you must have a mobile friendly website in order to capture their attention. More and more millennials use their phones and tablets instead of a computer when they make their buying decisions. Use marketing dollars wisely and be sure that your site's load times are quick and that there is an obvious call to action for your millennial customer base to embrace with ease. 2. Get Them Engaged Most millennials don't remember life without internet and social media. They thrive best when given the chance to research and that often includes their favorite social medial networks as a resource. In order to effectively market to millennials, you need to engage them by having other millennials spread the word to them. They find their friends a credible source over most face to face interactions or campaigns when it comes to product info. 3. Don't Forget the Fun Factor Millennials just want to have fun and are on a mission to enjoy life. These young consumers like the research process to learn about the product they may purchase. They love the exploration aspect which allows them to have an experience when shopping not just a new item or service. Wise companies know that millennials want to spend time browsing online and enjoying social media. They market their products in an entertaining way and allow for increased engagement with these young consumers. 4. Made for Them Millennials respond to marketing that makes them feel the product was created specifically for them. They don't want a pushy salesperson but rather information that is presented in a relational way. The youth of today want honesty and transparency which helps them picture that the product is for them. Millennials love to research and enjoy the experience of products and services. In order to capture their interest, you'll want to adhere to these marketing tips so that you can gain their trust and loyalty, increasing your customer base at the same time. v ~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected. All rights reserved SAVINGS SALE! Employee Suggestion Campaign Our Campaign is built upon a proven process generating a record level of employee participation and engagement. It accelerates the idea generation process and eliminates the typical pitfalls found in employee suggestion programs. More information Service First DVD Library The Service First Customer Service Video Library is a powerful video-based training system designed to train your entire workforce on the values, skills, techniques and attitudes on delivering a legendary level of customer service.  More information 7 Attributes Of A Great Management Hire Hiring is not an easy feat. When you try to hire for a manager, the task is even more difficult. The candidate that you select for a management role needs to be passionate, innovative, solution oriented, dynamic and have an exceptional work ethic. When hiring for a management position you'll want to look for the following 7 attributes in order to make a great hire. 1. Positive Attitude Strong leaders have positive attitudes that show through in their daily actions. They are able to boost employee morale with their pleasant and upbeat energy. Employees see their can-do attitude as refreshing because nothing looks too difficult or too overwhelming with their leadership intact. 2. Cultural Appreciation These days a strong cultural appreciation will go a long way in the workplace. Employees appreciate management investing in the culture of the business. Most companies have diverse settings and a manager that embraces and encourages the environment is preferred. 3. Accountability Management must embrace being accountable for their decisions and those of their team. Employees respect them and are more loyal for owning up to their responsibilities and accepting accountability. 4. Honesty is Always Best Leaders must be honest and transparent at all times in order to be successful. A straightforward management approach fosters better relationships and morale within any team. Be sure to do reference checks on a potential management hire to find out about their character. 5. Sensitivity A great management hire should have sensitivity and a keen emotional intelligence. They need to be able to recognize what works and does not for their team members. A sensitive manager would know how to handle each employee and act according to their strengths. 6. Plenty of Empathy Outstanding managers are not only considerate but they know how to be empathetic. They consider how they would feel in any situation that they place their employee in. During an interview, ask your candidate how they would handle a personal situation with their team members to help gauge their empathy. 7. Passion for Learning The best managers have a passion for learning. They have a constant desire to grow and seek out educational opportunities. Your goal should be to find a lifelong learner so that your business will grow and thrive under their leadership. You won't regret taking your time as your hire for a management role. Consider these 7 attributes and you'll make a solid hire that will add value to your team and company.v ~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected. All rights reserved Master DISC Training Program (2 Days) May 16 -17 (Atlanta) | June 6-7 (Durham) | July 11-12 (Atlanta) | Sept 12-13 (Atlanta) More Information DISC Certification Training Webinar Choose the month you would like to attend: May 3, 10, 15, 17 June 5, 7, 19, 21 3:00-4:30 ET  More information  Self-Study DISC Training Program  More information  Emotional Intelligence (EQ) Training & Certification More Information Contact us about discounts for Military/Veterans Government & Education DISC Alumni Call or email us for more information. 800-821-2487800-821-2487 FREE or 770-860-9464770-860-9464  ADVANCE YOUR EDUCATION Award Winning E-Learning Courses Advance your career by learning the critical skills needed to become an excellent manager. Course completion certificates included. Individual or organization wide learning. We are excited and honored to announce our new online courses won the 2016 award for "Best Mobile Learning" from the International E-Learning Association (IELA).  It was a fantastic recognition of something we've always known internally -- our courses are the best in the world!  BROWSE OUR ONLINE CATALOG: $49 per course VISIT OUR WEBSITE SUBSCRIBE TO LIST FORWARD EMAIL Copyright © 2016. All Rights Reserved.

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