Do you intend building a business blog but you do not have the time to devote to running it? If you run an offline business and you are looking for a way to leverage the internet to promote your business, then building a blog may be the answer but it can prove to be time consuming.
Today, i want to share five tips to managing time with your business blog. Since blogs are interactive tools that keep you constantly in touch with your customers, then i bet you that running a blog might turn out to be time consuming. However, i am here with a time management solution.
The tips i will be sharing below are sure to make your blog marketing experience more efficient and exciting with a lot of free time on your part.
1. The first thing you need to do if you want to save yourself the time and stress of maintaining a blog is to set up a community within your business blog. A community blog is one that is run by many people who are like minded, instead of being run by an individual. This helps to eliminate the need for you to constantly update the blog. With several people comprising a team of bloggers, each person can post a couple of times a week and result will be a hyper active business community blog.
2. If you do not want to go the way i suggested above by creating a business blog with a community of bloggers working together. You can hire a team of bloggers. You can hire them on either part time or full time basis. This strategy is mainly used by newspaper publishers; where the use contributing writers help keep their content fresh and readers engaged.
In fact, many successful blogs you hear about today are successful because they employ a team of experienced writers to regularly keep their blog constantly updated with content. Applying this strategy helps to ensure active and timely updating of your business blog; thus making your blog more appealing to visitors. This also helps to increase your blog audience because each blogger will bring his or her own expertise, influence and unique writing style.
If this idea sounds great to your ears but you are afraid of the expenses involved, you can offset the cost by generating advertising revenues from your blog. In fact, generating advertising revenue from your blog can turn it into a profit making venture.
3. Next, you can recycle your blog content to save time. Search for relevant articles on your topic(s) and break them down into segments appropriate for a blog. You can also use interviews and other creative stuffs to keep your readers happy.
A more cost effective strategy is to write longer piece of articles, break them down into smaller pieces and spread them out. Your aim here is to make sure the articles are published over a period of at least one week. You can set this up and post each piece of the article daily as a series.
4. Another effective way to save time is to use audio on your blog. Some people simply find it easier to speak into a microphone than to write something. It is perfectly acceptable to mix things up and use a variety of both audio and writing content on your business blog. You can use an MP3 recorder or phone to record your messages.
This can prove convenient for those who stay on the go or those who are held up in traffic or an unexpected meeting. You can record thoughts as soon as they come to you instead of having to wait and try to remember it all later. After you have assembled your recorded messages in pieces, you can do a little editing and then go ah ead to upload the audio content to your blog.
5. Finally, you can manage your time by automating your blog posts. Many blog hosting platforms such as Wordpress will allow you to create written posts and schedule them to be published at a future date and time. So, if you have some free time, you can write some content in advance for the future; maybe a month or a week ahead. Schedule them to auto post each day, and your blog remains updated with no extra effort on your part.
This method can prove to be a huge time saver for you because it saves you the stress of sitting in front of your computer, typing every single day. Being human, there are days when we are so stressed up that we can't even think of something to write. There are other days when we might be in a bad mood and prefer not to talk or write at all. The best way to stay productive in such moments is to write posts ahead of time and have them auto posted every single day, even while you sleep or on vacation.
These are my five tips to managing time with your business blog. We will meet again for more exciting business interaction. Until then, remain strong.
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