Pemanfaatan Facebook untuk Pelaku Usaha

Halo Member PPCIndo,

Kebangkitan Facebook menjadi salah satu jejaring sosial yang populer di dunia juga turut dirasakan oleh para pelaku usaha. Banyak para pengusaha dan pengelola bisnis menjadikan Facebook sebagai media promosi usaha untuk mengembangkan usaha mereka. Meski saat ini sudah banyak jejaring sosial yang menawarkan beragam kemudahan melalui fitur dan layanannya, namun Facebook masih menjadi primadona bagi para pelaku usaha online

Namun tidak sedikit pula para pelaku usaha yang gagal memanfaatkan jejaring sosial buatan Mark Zuckerberg ini. Terutama bagi para pelaku usaha kecil yang belum memiliki nama dan branding dimata para konsumen. Tak heran bukannya semakin maju, usaha kecil yang memanfaatkan Facebook banyak yang statis atau bahkan gulung tikar.

Oleh karena itu, untuk menghidari kejadian tersebut berikut 6 langkah cermat untuk para pemilik usaha kecil dalam memanfaatkan Facebook.

1. Tambahkan App FBML Statis
2. Set Up Tab Anda
3. Tambahkan Konten Anda
4. Buat Landing Default Page
5. Buat Halaman Facebook Interaktif dengan FBML
6. Promosikan Halaman Facebook Anda

Bukan Hanya Facebook, Twitter pun dapat dimanfaatkan di dunia marketing. Twitter bisa membantu marketer membangun relationship dan keintiman dengan konsumen. Anda bisa meyakinkan komunitas konsumen di Twitter untuk membeli produk Anda.

Bagaimana Anda bisa menjadikan komunitas konsumen di Twitter sebagai passionate evangelist Anda? Bagaimana brand Anda bisa punya hubungan emosional (bahkan spiritual) dengan dengan komunitas konsumen di Twitter?

Dapatkan semua jawaban tersebut dari para praktisi Social Media Marketing di Nasional Bootcamp 2012 #BALI http://www.nasionalbootcamp.com

Salam

5 Tips for Using Twitter in your marketing

Did you know that over 60% of people access to Twitter while at work? Did you also know is that the majority of Twitter users are adults between 35-49? These statistics show Twitter has become an impressive form of professional marketing.

Businesses are beginning to consistently use Twitter in their marketing strategies.
However, those businesses that are the most successful using Twitter for marketing purposes usually have "tweets" with 5 things in common.

This article will explain the 5 similarities businesses can use when using Twitter for marketing.

To explain briefly, if you are new to Twitter, it is basically one of the hottest social network marketing haven for companies around the world.
Users of Twitter can post "tweets" which are short messages containing up to 140 characters.

1. Using a Conversational Tone and Being Authentic

Each Twitter user has there own style, but remember thatTwitter has a conversational tone. Instead of constantly directing users to your business website, be sure to offer a few opinions here and there to keep customers interested. Discuss everything from sports to favorite recipes can make your company or whatever it is your promoting, more attractive to your customers!

2. Use Product Promotions for Twitter "Followers"

Occasionally offering customers a promotional product along with the purchase of an item from your business can be a great way to do some marketing.
However, the key is to put up these posts with more content-oriented contributions. Offering customers a promotional t-shirt for following your business on Twitter is a great way to build your loyal customer base.

3. Show Great Customer Service on Twitter with Promotional Products

After a gentleman complained about a certain pizza company on Twitter, that same pizza company instantly rushed to contact that gentleman to make it up to him. How did the company know that he tweeted a complaint? This company was in tune with what other customers were saying, and made a careful study of the PR. Always stay on top of what your customers are tweeting about your company. If someone is unhappy, try to make it up to them with a promotional gift.

4. Tweet Between 2 to 10 Times a Day

There is a good balance with Twitter. If you Tweet over 20 times a day, you're flooding inboxes on your customers' Twitter feeds. However, if you tweet only once, then it might be lost in the fight. Try tweeting anywhere from two times to ten times a day. In this way, customers know your Twitter account is alive and well! Also, be sure to view the contents of value are worth reading for the customer. If you do this, you will gain followers for life.

5. Be Savvy with "MarketMeTweet"

MarketMeTweet is one of many business applications that can be used solely for Twitter. Companies should try to use one of these management programs, since they do everything from Facebook integration to actually pre-scheduling tweets. Links to blogposts can also be automatically tweeted with this service.

Twitter Marketing can be much easier with these 5 important tips.
If you remember them, your Twitter debut will be a sweet success with your customers!

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