You have a perfectly sensible well written blog or a website. And if your content is useful for the rest of the world, you should be sharing it. Or you have a great product and you think the world should know about it.
That is wonderful, but it is of absolutely no use unless people are reading the content. That will not happen unless you have visitors to your site. But this will not happen unless you have quality backlinking to your site
A "backlink" is simply a link on someone else's site pointing back to yours. The thumb rule is, the more number of backlinks your site has, the higher it will rank among the major search engines.
It is simply a method to increase the number of visitors to your website and blog. The additional advantage is if the quality of your backlinks is good, the higher you will be in search engine rankings.
There are millions of sites who will entice you to buy those backlinks. Lots of promises, lots of backlinks lots of money spent, but really no use. The search engines are really no fools. They know the games being played. It is not easy to hoodwink the search engines into getting a higher ranking.
It is also pertinent to note here that the quality of the backlinks is much more important than the quantity.
Below are some methods of getting high quality backlinks to your site
1. Post to High Quality directories
Probably the best way to get the highest quality backlinks is listing your site in a well known directory like Yahoo or DMOZ. These directories as a rule have very high Page Rank (PR) values and them linking to your site is very good for your site's Page Rank. The directory link is regarded as high quality and consequently your link popularity goes up.
These directories are almost always compiled by humans and hence directory searches are considered very relevant. Search Engines know this. Consequently all the search engine spiders start their crawl from these sites.
Hence, if you are listed in Yahoo or DMOZ, you will definitely be spotted by a crawler -- very good for your page ranking. When you list with these sites, make sure that the content on your site is informative and relevant. High quality directories like Yahoo and DMOZ will not list sites if they consider it blatantly selling something.
Remember your sites content is being reviewed by a human editor. I again emphasize on the fact that your content must be unique and well written and the design of your site must be neat and professional looking. Make sure that your site has no broken links. Most importantly do not have "Pages under construction"
2. Blog comments
Another great way to get backlinks is to search for blogs with high PR. Look for blogs where you can leave a comment. More often than not, you will be able to leave a comment and also link to your website. The rule of thumb here is that you should leave a thoughtful and useful comment which catches the webmasters attention. If you are lucky you will get a link back to your site.
One way of going about getting links from high PR sites is looking for blogs which have content similar to yours. If you are selling furniture make sure you try to post on blogs with similar content and with high PR. You could contact the owner of that blog and request him for a link back to your site. This might work but also remember that it can be a very long and frustrating process.
Remember it is the quality of backlinks you get and not quantity. Having 5 backlinks blogs with PR of 4 and 5 is much better than having 100 backlinks from sites with PR of 1 and 0.
3. Guest posting
As the name suggests this is posting content on blogs owned by others. Look for high PR blogs. It would make sense if you look for blogs with content similar to your own blog. Now check if they allow guest posts.
Very often posting relevant content as a guest post could get you big dividends. The blog owner might like fresh ideas on the same topic and include your post and most probably will give you a link back to your site. This might not work every time, but if you keep plugging away at it, the chances of getting linked to a high quality blog are very good.
4. Link Baiting
Link baiting is an interesting way to get backlinks. If used properly it certainly is a wonderful way to get natural backlinks.
Write something which will get people's attention and start talking about it. They will automatically start discussing it in forums and blogging about it. It is a great way to get huge attention to your site. Some ideas are to write a controversial article which is sure to evoke an emotional response or it could be a humorous take on someone famous personality.
The next step is to Social bookmark the site URL of what you have written on social bookmarking like del.icio.us, Furl, Digg, Shoutwire etc.
Link baiting is a hit and miss thing, but at best if you are lucky the controversy you have kicked up could lead to lots of
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