If you're an online marketer, a blog is one of your most important tools. Many people however fail to optimize the value of their blog because they don't use it correctly. The blog is not your personal journal or diary although that is what the term blog implies. The word blog of course is derived from the two wordsweb log. Many bloggers wax whimsical in their blogs, expressing their personal feelings and observations about life in general. This is fun if you have a lot of time on your hands, but the fact of matter is there are so many blogs out there that it is impossible for anybody to read even a fraction of them. For that reason, unless your blog contains specific value to a specific group of people, nobody will read it.
A blog is an important component of thought leadership. Thought leadership is where you demonstrate your mastery of a topic or a skill, through your words, thoughts and ideas. Effective blogging is an excellent way to promote your thought leadership concerning a specific topic, particularly if it's business related. If you are disseminating valuable new information that people are eager to digest, they will read your blog religiously.
For that reason, the blog should be devoted to your specific niche, and your specific expertise within that niche. Framing your blog entries around current events certainly make sense, but the critical assessment of a blog entry should be the value that a reader derives from reading it. There's a standard transaction that occurs every time somebody reads your blog. They are giving you their valuable time in return for your valuable information. If you're not providing them with information that has value, there's no point for them to read the blog.
Blog entries need to be made on a regular basis. Many people start a blog only to realize it's a tremendous effort to maintain it, and it falls by the wayside. Unless blog entries are made on virtually a daily or weekly basis, it loses its relevance, and your readers start to go elsewhere. Maintaining a blog in a current status and providing highly relevant and compelling information on a regular basis, is not that easy. This is why you see so many blogs that are useless. If you do not have the time or the skills to write well and to write on a timely basis, it might be worth your while to hire professional writer to maintain your blog for you.
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