A business blog is one of the most effective brand recognition tools available. By providing consumers with valuable information related to your products or services, you can create legendary levels of trust and customer loyalty with a good business or corporate blog. However, managing a business blog is a complicated process if you don't understand it, so learning some basic principles and strategies for successful blog management is critical. (Note: if you don't have a product or service that anyone wants or your poor reputation precedes you, even the most comprehensive business blog will not succeed in turning website traffic into sales.) The following are 4 essential strategies for creating success with a business or corporate blog.
1.) Blog every day. Both search engines and consumers value fresh, updated content that is relevant to what they're looking for. A blog post doesn't have to be huge- 300 words is sufficient in most cases. You should have no problem creating a new business blog post every day because there are practically unlimited topics related to your business. Discussions or descriptions of your products and services, demonstrations of how what you offer can bring success, reviews of your products from outside sources, news related to your industry, product update information, posts about product or service accessories, news about discounts or special offers, and even important updates about recalls are all just some of the many topics that you can cover in a blog post. In any case, consider this: if you're not posting new content to your business blog every day, why would people want to go there every day?
2.) Blog about your people. A primary focus of a good business blog should be to put a "human face" on your products or services. Many businesses hide behind fancy websites and presumptuous logos, but this is not what consumers want. Consumers want a personal experience and to feel like the company they are doing business with is not run by a bunch of heartless robots. Making sales are easier when you have more personal relationships with your consumers.
Because of this, you should blog about yourself, your employees, your partners and associates, and even your personal interests. Think about it- if you had a potential client come to your office, you'd end up discussing personal things: the picture of you golfing, the discovery of a common friend or associate, and any number of other discussions that help people to build stronger relationships. When you conduct business online you must allow this personal interchange to continue to occur between you and your consumers; and you do this with a business blog.
3.) Get involved. Don't just hang out on your own business blog- go to other blogs that are in your industry and read posts and make comments there. Creating relevant posts on someone else's blog and leaving your website link as a reference is a great way to generate backlinks and increase the recognition of your brand.
In addition to participating in other business blogs and group forums, it's also extremely important to get involved in social media. Your company should have accounts with Digg, Twitter, Facebook, MySpace, LinkedIn, StumbleUpon and others. You can create status updates with each of these profiles announcing your latest business blog post, and you can share news or other resources that you find on the web that will be relative to your consumers. Social media is a critical part of search engine marketing, so be sure to use it as part of your business blog management program.
4.) Syndicate your posts. If you write keyword-rich blog posts that are at least 300 words long and are well-constructed and edited, then you can submit these to article directories for syndication provided you point a link back to your original blog site so that the search engines don't penalize you for duplicate content. Article directories like EzineArticles and GoArticles are indexed very quickly by the search engines. Because the directories allow you to create several links in your article, you can create a resource box with a strong call to action that will get quality leads to your site.
Improving your brand recognition with a business blog is an extremely effective internet marketing strategy. If you're a small business owner, you should be prepared to conduct about 2 hours of activity per day related to your blog and social media efforts. If you operate a large company, you should consider a full time blogger or blog management company.
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