Building a Blog for Business - The Business Blog
Building a blog is getting easier every day and online blogs continue to serve as the cornerstone for establishing an internet presence. Traditional and home business owners realize they leave too much SEO potential on the table if they don't utilize business blogs in their online business world.
First Step Your URL (Domain Name)
Carefully deciding what to call your blog is essential if you're hoping to optimize the potential of a specific keyword phrase that is unique to your business. Every good building starts with a plan and the domain name you choose can support every page and post.
If you don't have a hosting account look for one that offers unlimited domain names as well as the first one free with your account purchase. Savvy business owners will utilize multiple blogs to serve specific areas of their business.
The first step is actually completed when you've purchased a hosting account and your domain name. You'll typically receive a c-panel login ID and password to access your account.
Second Step Installing The Software (WordPress)
Tech support is a feature of almost every hosting company although the quality of that support may not be the same, they should be able to assist you with any questions you have as long as you know what you want to do.
If you tell them that you want to install WordPress on your new domain they'll either, walk you through it, refer you to a video or email the steps to follow. The most important step is to select the logon ID and password to access your blo g.
During this process you'll either install the script into the root of your domain or to another location if you want the blog to appear on another page in your website.
Third Step Choosing a Theme (CSS)
You can either purchase a theme or select from dozens of free themes that are available within your blog. Most themes are robust and allow for a lot of customization even though they're free.
The learning curve actually begins here when you start to feel your way around how the author designed the interactive menus of their particular theme. The more you understand about how your theme works, the easier it will be to manipulate.
Although building a blog is that easy the real work depends upon what you expect your online blogs to do. Your pages and posts should always reflect the central theme that your name suggests. The appearance should be attractive to the audience you want to enga ge.
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