Back links in simple language are the incoming links to a web page or a website. Also known as inbound links, back links are the links of your website on other sites that point to a particular page of your website.
Importance of Backlinks in SEO
Originally the use of back links was limited for web navigation only. With the passage of time and growth and development of online marketing industry, Backlinks have become a significant mean of search engine optimization. The number of Backlinks indicates popularity or importance of that page or site on web. Though Backlinks do not directly contribute in achieving PR but they can be of great benefit in indexing your site faster.
Major factors determining the importance of Backlinks:
Authoritative Website: Backlinks from an authoritative website page is more valuable. Backlinks purchased at for example 1000 backlinks at $5 do nt really work for the main reason that these are not quality backlinks. Getting backlinks from sites like MSN are effective in promoting search engine rankings than from a non-popular website.
Since it is not possible for a newly developed website to get backlinks from major website, writing articles, blogs and press releases and providing backlinks to your website is the best way out.
Content Relevancy: Content Relevancy is an important factor in determining the value of backlinks. Both the pages/sites must be content geared towards the key topic to influence the search engine rankings of the webpage granted the backlinks.
Implementation of Backlinks
The next step after unders tanding the meaning, importance and factors determining the importance of backlinks is implementing the backlinks in SEO promotion. Make a backlinks campaign.
Set a goal- The first step in Backlinks campaign is to set a goal of number of backlinks that should be made. The average speed of backlinks building for a website in its initial stage should vary between 10-20 backlinks in a day.
Find the relevant websites: Find the websites related to your site, product or service closely or distantly and do link exchange or submission accordingly.
Article, Press Releases and Blogs Submission: There are many reputed article, press releases and blogs submission websites where one can post
relevant content with links of their web pages/sites.
Comment on others' blogs: Comment on the blogs of other websites sharing information related to your own website, product or services. The regular blogs readers of these popular websites may approach your website while going through the comments. But be cautious, do not spam!
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