Sabtu, 07 April 2012

The Trouble With Auto-Posting Blogs Is

When you first create and publish your website no-one knows about it, and at this initial stage you won't receive any visitors at all. If you gradually add content and build backlinks pointing to your site you will, in time, start to get some traffic. The amount of traffic will depend largely on how much original content you add and on how many high quality backlinks to set up.

Good, original, content is key because, unfortunately, the web is full of duplication these days. Although it is technically quite impressive, an auto-posting blog that scans the web looking for existing content to post on the blog does nothing to improve the quality of the web. And there are literally thousands, if not millions, of such sites. And he reason why they are so popular is because they are completely hands-free. As the owner of an auto-posting website you don't need to do anything to maintain the site with regard to its content.

Also, a lot of the posts are 'spun' before they are posted. This does nothing to improve things and normally has just the opposite effect. I am amazed at how many times a search takes me to a page where the quality of English is incredibly bad. This isn't because the content has been written by a non-native English speaker, it's because the content has been spun to try to make it appear original to search engines. The trouble with spinning content is that inappropriate words end up being substited in place of appropriate words, resulting in content that is difficult to read and sometimes completely meaningless.
I guess the problem stems from a desire to create new websites but without having anything original to say. Don't get me wrong though - I think the web is fantastic and it has revolutionised the way in which we find information. The problem is that I don't want to find the same information 20 times over!

So, what's the solution? It's difficult to say really. I know that search engine companies are working very hard to penalise duplicated content in search results, but I reckon I could sit down and go through any article and change enough words for it to appear original. Let's face it, changing content to avoid plagorism is nothing new and as human beings we are very good at it. I think auto-posting blogs are the biggest culprit and they need to be addressed in some way. Also, article websites could prevent articles that are added to the site from being syndicated.

It was simple in the early days of the web - someone would have a good idea for a web site and they would sit down and manually create the site - typing in all the words and creating the images from scratch. I know this is true because I have been working with websites since the mid-90s, pretty much when the whole thing took off, and this is how we used to do things. But where will we be in 10 or 20 years time when we have trillions of web pages with half of them says the same thing?


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