For those who are new to the affiliate marketing business, the terms black and white hat affiliate marketing methods may sound unfamiliar. No, they do not involve people wearing things on top of their heads to signify their allegiance. Black and white hat marketing strategies merely signify if the certain strategy is ethical or not. Black hat marketing strategies are often considered illegal and unethical, while its counterparts are the more ethical choices. For those who want to know if they are doing the right thing, then check out the specific differences below and the types of marketing strategies that each side has.White hat marketing methods are those that can be considered the good side of Internet marketing. White-hat affiliate marketers are those that follow the rules set on Internet marketing such as no plagiarizing or content stealing, no false advertising, and no spam emails and blogs.Ethical affiliate marketers are those people whose websites have high quality and original content. The most popular white hat methods include SEO, link exchange, and PPC. On the other side of the spectrum, one will find the black hat affiliate marketers. These people are those who consciously steal other people's website content, use spam to advertise, and basically, just about anything unethical that will increase traffic to their affiliates.However, the problem is that although black hat marketing strategies are unethical, they are rarely illegal. In fact, some white hat methods such as link exchange can be considered mildly black hat. Those who are torn whether they should try black hat affiliate marketing methods should keep in mind that they are in risk of being banned from many web services including Google. They can also be tagged and identified as scammers who make it difficult for them to join legitimate affiliate exchange networks.For newbies, just keep on doing the proper marketing methods. They are the foundation of the whole SEO and aff iliate marketing industry and should be guarded and kept alive. Do not be tempted to try black hat techniques to earn quick money because in the long run, it is actually less profitable. Once you have been identified as a black hat marketer, then you will find it less and less easier to join legitimate networks or market your products.Moreover, black hat affiliate marketing methods require a lot of work and really good programming skills. You should also keep in mind that once you engage in those techniques, you will have huge companies such as Google out to get you. Just stay on the straight path and keep on doing something that may not give you instant money, but will surely pay off in the long run.
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