All about the Blog
Blogs are probably the easiest way to have a website. With blogsoftware, it literally takes minutes to have a professional lookingsite up and running. These are the five things I like the most aboutblogs:
1) Blogs are easy to create:
You don't need expensive or complicated web editors or web designsoftware to create a blog. Blog vendors offer you a variety oftemplates you can choose from. Most likely you will find among themone that offers the look and feel you're looking for. Your only webdesign expense may very well be to pay a graphics artist to design anattractive logo that makes your site unique.
2) Blogs are easy to maintain:
Blog software allows you to post online, which means that you won"tneed to bother with FTP software. This also means that you can postanywhere, not just from your own computer. You may be in a hotel roomin China, and if it has an internet connection you can log in andupdate your website from your web-based control panel. Your blog"ssoftware will automatically move your most recent post to the top,while archiving older posts by date or by topic, so you don't everhave to bother to move web pages around.
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3) Blogs are search-engine-friendly:
Since blogs assign each post an individual URL address, each of themwill have it's own, separate web page. If you take care of makingeach post very focused on a specific topic and carefully choose thekeywords that best describe your post (using them in the post titleand post body), they will stand a very good chance of ranking wellwith the search engines. Also, since blogs tend to be updatedregularly, search engines will crawl them often (search engines lovefresh content), adding your new posts to their index.
4) Blogs allow you to interact with your customer base:
The best websites allow your customers to interact with you and givefeedback. Since blogs offer you the option of enabling a "comments"field after your posts where readers can give you feedback, yourvisitors will not only be more inclined to come back, but you willhave at your disposal an effective and inexpensive way to get to knowyour customers better.
5) Many great blog hosts are free:
There are several excellent services that offer blog hosting forfree. The most well known of them is Blogger, a free blog serviceowned by Google. Signing up takes minutes, it offers many differenttemplates and customization options, and also gives you the option oftying your blog with your Google Adsense account. That way, not onlyis the service free, but you can also make money. The downside to allthese great advantages is that they have encouraged the creation of ahuge number of me-too and low quality blogs that don't add value andhardly get any traffic. Don't fall into that trap. Before jumping tocreate a blog, remember that to be successful you must write about afocused and original topic, or offer a unique perspective on a commontheme. In the end, as the clich says, it all boils down to qualitycontent.
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