If you do, then you've come to the right place. Because I am going to give you all the tools to write the best blog post you have ever written. It is not overly complex. We are not talking rocket science. It is strictly one of the primary blogging tips.
First thing to cover is, "how to write a blog post." If you don't understand that process first, you cannot make it a killer post.
What is a blog post? It is an article. And articles have a general setup. It is fairly consistent. And you should try to use this format to write your own post.
1.)Title
2.)Question or Issue
3.)Answer
4.)Conclusion
This is the primary structure you will usually follow when writing your blog posts. Its not earth shaking or newly revealed information. It is universally known by most people who write as a profession. You break your post into four parts. This does not mean you have a title and three paragraphs. Just that your post will start with the idea or issue for the article. Through the middle you will describe your solutions and the end will give the overall picture all wrapped up like a bow.
Now that you have that basic concept, we can specifically talk about how to write this as a blog post. In general, writing online is a different beast than other places. You have steps to follow to make sure your blog post is found.
This requires you to do some up front research. First off you need to find your topic. This is all up to you. Write about things that your blog is related to. But after you have your general topic, you need to find the keywords people will key into their search engine of choice to deliver them to your blog post.
Now, I am not going to get into the details of keyword research. Its is a series of blog posts all by itself. But know that after you find your primary keyword term, you will want to also find a list of related keywords, secondary terms that are directly related.
After you have your list, lets make the title for your blog post. This title needs to contain your primary keyword term. Preferably just as it appears in your research, meaning not broken by extra filler words. Let me write an example of what I am saying. Lets say your topic is about geese.
In your research you decided to focus your post around the keyword term "goose migration" this means, it would be preferable if those two words remain right next to each other. Add words before and after, but not between.
This is not a hard and fast rule, but let me remind you, you are reading this to learn how to write a killer blog post. Not just a average one.
After you have your title, its time to focus on your blog post content. This is as important as your blog title. In general, you will want to write your blog post in the format above. But in your writing, you will want to pepper your primary keyword along with occasionally picking some of th e secondary keywords. You will want your post to be somewhere in the range or 550-1000 words. A little more is fine, but much less will not give you the opportunity to naturally use your keywords.
Because natural writing is just as important as the keywords itself. Your writing this post for not only readers, but for search engines as well. You want to make sure that the search engines understand what your topic is, and you want your readers to be impressed with your style, enough to make a return customer. This is a critical facet in writing a blog post. And it is a balancing act that you will need to perfect in order to get the most bang for your buck, so to speak.
But there is more to writing your killer blog post than just the Title and content. There are the frills and extras that are important as well. First and in my mind, most important is pictures of some sort. We humans appreciate visual stimulation, at least on a subconscious level. And the problem with a 1000 word blog post is, it is monotonous. Very visually uninviting. The internet is full of flash and dazzle, and you can loose more than one reader, if they are lest to stare at a big wall of words. This means you need at least one picture to break it up. And preferably something somehow related to the blog post you have written. In general, I recommend your first picture be in the upper right hand area of the article. After that, put it where ever you feel a picture fits.
Pictures are important to your blog post, but so is a little more dazzle and flash. After you have your article complete and ready for the presses. Look through it, and occasionally change the font type, or color or size for some of your keywords within the article. This not only grabs your readers attention, but it also grabs the attention of search engine spiders. Its not going to make or break your post, but it is a nice little bonus.
Other than that, there is not much else for me to say about the structure of your blog post. But there is something else to consider when writing your blog post. And that is you. And your uniqueness. All to often I stumble across posts that are so devoid of personality, I will not even bother to finish reading it. It is one of the most basic fundamental strengths of using blogging as your medium to convey your thoughts and opinions and knowledge. And that is your uniqueness, and your approach to writing about your hobby or passion or career that makes blogs fun to read. It is what will either draw people to your blog, or drive them away. And it is what makes you human to your readers and gives them something to relate to. Otherwise, they might as well be reading the workings of some supper computer, that is chugging out blog posts by the hundreds. Don't water yourself down to the point of none recognition.
So, there you have it. That is my take on how to write a killer blog post. Or at least my take on how to write a blog post. Whether or not it is as great as The Waste Land (T.S. Eliot reference) is completely driven by your ability and passion for the article you are writing.
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