Selasa, 13 Desember 2011
[All About Everything] Komentar baru di Latest Blackhat Tricks In the SEO Industry.
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Diposkan oleh John Abraham ke All About Everything pada 13 Desember 2011 23:01
Latest Blackhat Tricks In the SEO Industry
What are the latest blackhat tricks in the industry which you conceive grouping intend absent with unpenalized in Google?
If a framework is genuinely blackhat and against Googles guidelines, I dont conceive grouping intend absent with whatever of them. Eventually the locate module be caught if they are spamming. Its true that the locate strength intend absent with blackhat for awhile, but its not a daylong term solution if the locate is serious most their online business. That existence said; the paid course abstract crapper be disguised, but I would kinda not go into how. This strength is something that comes up in our session at SES metropolis on Dec 11. Ill be on that panel so things should be interesting.
Could you specifically name whatever things grouping may ease intend absent with in cost of (non-nofollowed) book unification advertising?
You poverty something specific. Okay. We every undergo that locate owners who build SEO tools or whatever added category of agency crapper go direct to a journal someone and communicate for a analyse of their tool. Sometimes money is passed, sometimes not. Sometimes the journal someone who reviews the agency module ingest nofollow or whatever category of disclosure. Sometimes not. How most every of the guest bloggers discover there? Oh yes; agency owners and others are feat to that temporary blogger who blogs for authority identify sites, and asking them to analyse their new tool. Yes, sometimes the blogger does indeed analyse it for free, but sometimes the someone passes whatever cash to that temporary blogger for the review. The journal someone has no idea of this.
These temporary bloggers are found at the authority identify sites. Sometimes they journal for digit or digit sites, and sometimes they run around to a clump of them. Heck; in whatever cases the temporary blogger does not have to do anything as the someone of the agency module indite the noesis for them. Keep an eye discover for every those bloggers discover there who seem to indite something digit or three times per week, if not daily. I feel this is a problem and ground I conceive reviews and such module go the artefact of comments in blogs, and also of comments in forums. How whatever times do we wager a journal article wrote and nofollow is existence used? Almost never. Does the journal someone ever vouch for what his/her temporary blogger is writing? I dont conceive so. You crapper substitute the word agency for anything that crapper be reviewed.
Interviewing others crappers act in the aforementioned way. People who are interviewed are approache d by agency owners. The journal someone crapper hold the discourse or a temporary crapper hold it as it does not matter. The SES conference could be stipendiary me to locate a choice unification in here somewhere. Philipp would not have to undergo most it at all. Do you see? The conference is NOT stipendiary me in whatever artefact shape or modify for this discourse or to drop a link. I meet used that as an warning of how things strength impact and do work.
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Senin, 12 Desember 2011
28 Leading Ways To Make Money Online With Your Website
There are several lists with "ways to make money with a website" on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we'll update it.
Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money perse.
For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it's not; it's just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network.
The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!
Direct Methods
1. PPC Advertising Networks
Google AdSense is the mo st popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
List of popular CPC advertising networks:
Google Adsense
Yahoo! Publisher Network (YPN)
BidVertiser
Chitika
Clicksor
2. CPM Advertising Networks
CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.
A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.
CPM rates vary w ith the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.
You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).
List of popular CPM advertising networks:
Casale Media
Burst Media
Value Click
Advertising.com
Tribal Fusion
Right Media
3. Direct Banner Advertising
Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 72890 leaderboard, the 120600 skyscraper, the 300250 rectangle and the 125125 button.
The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
Related links:
How to Find Advertisers for Your Website
Finding Advertisers for Your Blog
Direct Advertising Sales for Beginners
Openads Ad Server
OIO Publisher Ad Platform
4. Text Link Ads
After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.
Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.
The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.
Text link marketplaces and networks:
DigitalPoint Link Sales Forum
Text-Link-Ads
Text-Link-Brokers
TNX
LinkWorth
5. Affiliate Marketing
Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.
Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.
In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.
List of popular affiliate marketplaces and n etworks:
Commission Junction
ClickBank
Azoogle Ads
Link Share
6. Monetization Widgets
The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.
Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.
List of companies that provide monetization widgets:
WidgetBucks
ScratchBack
SmartLinks
7. Sponsored Reviews
PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.
Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.
If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.
List of sponsored reviews and paid blogging networks:
PayPerPost
Sponsored Reviews
ReviewMe
BlogVertise
Smorty
8. RSS Feed Ads
With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.
Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.
Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.
Related links:
Feedburner
BidVertiser
Pheedo
9. Sponsors for Single Columns or Events
If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.
This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.
Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the "Daily Poll" and the "Web 2.0 Invites."
Problogger also runs g roup writing projects occasionally, and before proceeding he publicly announce the project asking for sponsors.
10.Premium Content
Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.
SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.
11. Private Forums
While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join.
SEO Blackhat charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the memb ers (e.g., secret techniques, tools, and so on).
Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10.
These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.
List of popular forum software:
vBulletin
Simple Machines Forum
phpBB
Vanilla
12. Job Boards
All the popular blogs are trying to leverage job boards to make some extra income. Guy Kawasaki, ReadWriteWeb, Problogger you name it.
Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.
The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come natural ly, and you can charge anywhere from $10 up to $100 for each.
List of popular job board software:
JobThread
Web Scribe Job Board
SimplyHired Job-o-matic
Jobbex
13. Marketplaces
Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.
Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.
The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.
You can see an example of a marketplaces being used on EasyWordpress and on Mashable.
14. Paid Surveys and Polls
There are services that will pay you money to run a small survey or poll on your website . The most popular one is called Vizu Answers.
Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.
15. Selling or Renting Internal Pages
Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around (check Pagerank10.co.uk for instance).
These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.
Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.
16. Highlighted Posts from Sponsors
Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left co lumn, and on the sidebar they have a section titled "Techmeme Sponsor Posts."
On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.
17. Donations
Placing a "Donate" link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.
Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).
A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.
18. In-text Adverting
In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.
Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.
19. Pop-ups and Pop-unders
Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.
If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason wh y they are so popular.
Ad networks that use pop-ups:
Tribal Fusion
PayPopup
PopupAd
Adversal
20. Audio Ads
Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.
The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.
21. Selling the Website
Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.
Market places on online forums like DigitalPoint and Sitepoint are always active with website buyer s and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).
Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.
Related links:
How To Buy A Website And Flip It For Profit
How To Sell A Website - How Much Is Your Website Worth?
Where to sell a website? How to go about selling it?
Indirect Methods
22. Selling an Ebook
Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.
You could either structure the website around the book itself , like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.
Related links:
Writing an ebook for your blog
How to sell ebooks
Processing payments for your ebook
How to sell digital products online
List of ebook selling software
23. Selling a Hardcover Book
Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.
While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.
List of self publishing and publishing services:
Lulu
Self Publishing
iUniverse< br />WordClay
24. Selling Templates or WordPress Themes
As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.
On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.
Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.
25. Offering Consulting and Related Services
Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.
Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.
26. Creating an Email List or Newsletter
Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.
Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.
Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.
List of software to manage email newsletters:
AWeber
SendStudio NX
PHP Autoresponder
Constant Contact
27. Mentoring programs
People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.
Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.
Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.
28. Creating a conference around the website.
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Sabtu, 10 Desember 2011
How to Avoid Missed Online Book Marketing Opportunities
Why, then, do so many book authors miss out on free online book marketing opportunities?
Here are four missed book marketing opportunities - and what can be done in order not to miss out:
Missed opportunity #1:
A book on blogging comes out, and in the resource section several other blogging books are recommended. One of the authors whose book is recommended finds out by accident about this new book because no one - not the publisher or the publisher's publicity department or the author or the author's publicist - has notified the authors of the books recommended.
For the publisher and author of the blogging book, this is like leaving money on the table. It should have been someone's marketing responsibility to have contacted every author whose book is recommended. The contact email should 1) inform the author that her/his book is recommended and 2) suggest that the author consider blogging about, linking to, or recommending the new blogging book.
And why would the recommended authors say yes to this email request? Because having your blogging book recommended in someone else's book about blogging is a rather large stamp of approval. By putting in the effort to help promote this new book, the other authors are actually getting the benefit of providing thumbs up for their own books.
Missed opportunity #2:
A blogger posts a review of your book on his/her blog, and comments are enabled on the blog. Your Google alerts picks up the review even though the blogger didn't notify you about the review. You go to the blog, read the review, and then leave.
This review is free marketing for you. Increase the value of the marketing by leaving a comment thanking the blogger for reviewing your book. And say something in the comment that shows you appreciate this specific review. (Even if the review isn't great, try to find something positive to say about the opportunity to have your book featured on the blog.)
And go back the next day to see if other comments were left. Then add a second comment thanking by name the people who have left comments. Refer to something each one said. Here's an example of what you can leave in a single comment:
Sally, I'm glad you liked the way the protagonist got out of her major dilemma. It took me several weeks to come up with that solution.
John, I see that locales are important to you as background for a book. I did go to San Francisco to check that I had my settings correct.
Marlene, thanks for passing my book along to your sister. I hope she likes it as much as you did.
By these comments you have 1) revealed interesting tidbits about yourself (for example, you took weeks to solve a story question) and 2) encouraged potential readers to start a relationship with you. Acknowledging these potential readers as individuals means that they are much more likely to start following what you are doing.
Missed opportunity #3:
Someone tweets that she enjoyed your book and gives the link to your website from which the book can be bought. You tweet back "glad you enjoyed my book" and don't include the link.
It's perfectly acceptable to include your own link in this case. In fact, you are doing your followers a favor. If they didn't see the original tweet and didn't know about your book, they might be annoyed that you don't provide the info (the link) in your response tweet. By providing the link, you've made it easy for your followers to check out your book if they want to. (And if they don't want to, there's no harm done. They just don't click on the link.)
Missed opportunity #4:
Your home page of your website shows a large photo of your book's cover with no content information to "hook" potential readers. Here's an example: A website announced a new book with a title that included the last name of a race horse owner and no mention of race horses. Only by clicking around on the site did it become apparent that the guy in the title had to do with a major race horse scandal.
Now although a potential reader might not recognize the guy's name in the book title, if there were a headline and brief info that this book tells the insider true story of the largest race horse scandal of the century (the "hook"), the potential reader might be interested in buying the book even though she/he didn't recognize the guy's name. (Who isn't interested in reading about large-scale scandals? It's human nature.)
When planning a book author website, it's important to consider what elements the potential reader needs to see immediately and easily in order to consider buying the book. This is usually clear information on what the story is about and what is the "hook." (Besides having a large BUY THIS BOOK button next to the picture of the book's cover.)
In conclusion, book authors have to be on the alert for every legitimate promotion opportunity that comes their way. And one of the best ways to get book promotion is to publicly say thank you to the people who have promoted your book. That's only good manners.
For the free report 7 TIPS FOR CREATING A CALL-TO-ACTION WEBSITE by Phyllis Zimbler Miller and for other free book marketing information, visithttp://www.BookAuthorWebsites.com
Follow book author Phyllis Zimbler Miller athttp://www.twitter.com/ZimblerMiller and connect with her on Facebook and LinkedIn as Phyllis Zimbler Miller
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Jumat, 09 Desember 2011
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Kamis, 08 Desember 2011
A study about network users
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To BlackHat or Not to BlackHat
I decided to bring this topic up, im sure it has been cover a large number of times before, however i don't feel it has been covered by someone who trialled both methods and had mixed emotions about the two.
I Currently own a Personal website, Yes its in a market that i have a major hobby in, this being Car Stereo's, It costs me money to run the website, it costs me money to host the website, the domain costs me money, and sad to say, i dont make any money off the website what-so-ever, and probably will never really profit from this site, except for maybe the few dollars here and there.
This does not bother me one bit, because Car Audio is one of my biggest hobbies, and i like sharing my knowledge when possible, about anything in which i have the experience, I guess this is why i did IT Support for so many years, it was a forfilling experience everytime you solve an issue that has someone at the point of ripping out their hair, and i guess i just enjo y assisting people when possible.
However, i feel im getting rather off topic here, About a year ago i was talking with one of my mates regarding the best ways to make money online. He suggested to me, purchase a few domain names, try and increase their pagerank by loading up wordpress & writing articles relating to the domain, or i can pay someone to write articles for me, chuck on a few google ads and hope for the best, So i did this... 4 months down the track, i had about 10 pages visits total, over 200 articles, and nothing to show for it, i guess the market was either not that special, OR i was just too late to get into that niche, It seems That WhiteHat method had failed me..
The disappointment of this failure led me to speak with another friend, who has shown me (in the past) how he managed to get front page on google for a random keyword, which i thought was pretty cool, So i ventured down this path for a bit.
My mate suggested adding a large number of keywords hidden to the bottom of all my websites, so i tried this too, WOW, it seemed to work ok, i got some more page visits, and a few bucks from google here and there, but still nothing to write home about. So, i was let down again, BlackHat Failed me this time... :( oh the disappointment.
My summary on Blog writing is simple, Yes there is money involved, however using either blackhat OR whitehat methods is 99% of the time going to help very little if you are trying to get your foot into such a bit Niche market. Try market something that isnt very common, To find a relatively untouched market, go to google and searth "allintitle:YOUR KEYWORD" and Click Search, On the right it will say "Results *-* of about A NUMBER (this is what you want to be VERY LOW). For example...:
"allintitle:make money online" Returns; Results 1 - 50 of about 856,000.
This is probably a niche market you should not bother trying to get your foot into.
However, lets say you enjoy... Woodwork... and lets just go with someone simple here, Search for. how to make a treehouse:
"allintitle:how to make a treehouse" Returns; Results 1 - 32 of 32.
This is definately something you could get into, with out a problem, and if you make e-books on how to build a safe sturdy Treehouse, and sell it for $$ you might not see much of a profit, but im sure you would make more then if you tried to blog abo ut ways to make money =)
The niche market im trying to get into (car audio) is going to be a hard one to crack, however i havent put any effort into trying to build a PR yet, and i still have a fair few pages indexed in google, so that is a good start i guess, i get approx 50 visits a month to a site i don't promote, and have failed to keep updated (yes i made a mistake, however i will be fixing that up as soon as i finish writing this blog post :))
I hope you find this blog post useful, i am trying to get better at writing blogs, and i look forward to writing alot more blogs in the future.
For alot more interesting Blogs: Emialcash.com
Need Car Audio Help? Check out CarAudioHouse.com
Post in the Forums if you have questions!
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