SEO Link Building - Knowing What Matters

In this article, we discuss search engine optimization link building strategies that you can implement.

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Perhaps you�ve read an article or two by search engine optimization (�SEO�) experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the �Webmaster Help Center� you will see the Google response to the question �How can I improve my site's ranking?� The Google response includes the statement �In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2�

�Link building� then, is the process of developing �inbound� links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it�s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless.

I started this article intending to cover the 5 W�s � who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add �How?� in order to make it more useful. So this article is designed to provide insight into the following questions:

1. Who should link to my web pages?

2. What should the link entail?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can businesses develop their own inbound links?

No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these ar ticles so you can draw your own conclusions. I do hope you conclude that there are a number of legitimate link building strategies that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when and where to begin instead with �Why?� After all, if I cannot make the case that link building is important, you certainly will not read the rest of this article!

It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know, it sounds like a popularity contest � perhaps this stirs up memories of the disdain you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your web site and developing relationships with businesses that offer complementary products and services. Link building techniques are des igned to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from �authoritative� websites and �related� industry sites carry the most weight. An �authoritative� site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or an organization/association in yours or a related industry.

As for �related� sites, partners, vendors, but not competitors are good �reciprocal linking� (discussed later) opportunities. Their sites should be related to the products and/or services you provide.

Make sure to set your standards high! Analyze the inbound links to the page where you would like to see your link. Are they in fact authoritative and relevant sites? How do you research inbound links to your potential linking partner?

There are some excellent SEO link building tools out there! Netconcepts provides a free �Link Popularity Checker� at http://www.n etconcepts.com/linkcheck/. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you�re there, check out the link popularity of your web pages and those of your competitors.

Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many is too many? According to an article in Website Magazine, �� it is best to shy away from any pages with more than 20 outbound links.3�

You�ll recall that we mentioned the term �PageRank� earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar (http://toolbar.google.com).

Should you consider PageRank while determining whether to ask for a link on a page? One contributor to the online article �Over 125 (Legitimate) Link Building Strategies�, Dixon Jones, s uggests that the PageRank of the web page where you would like your link to reside should be between 3 and 10.4 In his article �The Nitty Gritty of Link Requests�, Chris Boggs suggests that PageRank is not as useful as it used to be but �PageRank is still a good guide.5�

Many Internet marketing professionals continue to suggest that you submit your site to the appropriate category within the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many allow you to submit your website URL for free. Some may require you to add a reciprocal link to their directory.

In his article, �SEO: Weaving a Web of Links�, Stephan Spencer cautions against seeking links from �free for all� links pages that are packed full of links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission progra ms that submit to irrelevant search engines and directories.

What Should the Link Entail? What Should You Put on Your Link Page? Once you have targeted an inbound link opportunity, you will want to suggest the link location and the exact link language you wish to appear on their site. Make it easy to implement your link � place HTML on your site that your partner�s webmaster can cut and paste onto their web page.

Embed your keyphrases into the link text. Although the subject of web page optimization is beyond the scope of this article, make sure the page the link points to (the �Target Page�) is �optimized� for those keyphrases. The target page need not be your website home page. Not sure how to determine the best keywords for your business? I discuss this very issue in my article �Web Page Keywords � Do�s and Don�ts� which you can review at http://www.ebizmachine.com/seotips.html.

The question �What should you put on your link page� pre sumes that the linking relationship is �reciprocal�. Not all links will be reciprocal � we�ll talk more about link building strategies that involve the creation of useful online content encouraging �natural� link growth without reciprocal arrangements. However, your arrangements with partners, alliances and some directories may well be �reciprocal�. In other words, �I�ll point to you if you point to me.�

Before you approach a partner for a reciprocal link, you may wish to create your link to their site in advance demonstrating the techniques described in this article. �One good turn deserves another� - include one or two carefully drafted paragraphs of descriptive information for each link.

When Should I Add a Link to my Site? But for my need to have a catchy title, this section is better named �How often should I add inbound links?� Experts these days are writing about �natural growth of inbound links� and �organic link gaining� and �Emulating Natural Growth in Link Building�, as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright �earthy�, doesn�t it?

It�s clear that link building is a slow and steady grass roots process and some experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for fun). Boggs writes that efforts to rapidly gain links �are sometimes easy for search engines to discern�, especially if the links are in a known network of sites that exchange links.8 � Suddenly adding 100 new links to a site that for 6 six years has had 5 inbound links may cause a search engine to penalize you for your participation in a �link-farm.� But, adding a few relevant links every so often does appear to be consistent with natural growth.

Where Should the Link Appear? Ideally, your link should be placed within the content of a page rich with topical information relevant to the focus of the target web page. This may be asking a bit much � your link partner may already have a �links� or �resources� page designed solely for this purpose. However, make sure your prefab HTML link includes descriptive information that goes above and beyond a simple link and make sure you offer to reciprocate with a high-quality descriptive link.

Check to make sure the agreed-upon location is a page that has been indexed by the major search engines. In particular, it should not be a page that only authenticated users (login & password) can view.

How Can Businesses Develop Their Own Inbound Links? The last section of my 5 W�s and an H article may be the most important. There are many bytes of available online information related to link building strategies. In many respects, your success stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise. Your peers will assess your site in the same or similar manner as is described in this article. They will assess the quantity and quality of inbound links to your web pages.

Here are some suggestions that both enhance the usefulness of your web site content and help you build inbound links to your site.

1. Publish a �How To� or a �Review� Article Someone in your organization must like to write! Add your article to your website and publish it! There are many websites dedicated to publishing articles for free. Many allow you to include a brief bio AND a link to your website. The Article Banks website (articlebanks.com) contains useful information and resources related to publishing your article online.

Not sure what to write about? Start with your most popular keyword search phrases and develop a topic that your customers frequently raise. You sell GPS devices - compare and contrast the two most popular manufacturers who also happen to be popular web searches. You are a CPA� how about a �top ten� list of personal tax misconceptions? Do your best to make your content unique, original, useful and entertaining.

Convert your article to PDF format that online visitors can download and print. Consult with your web developer about adding �email to a friend� functionality.

2. Post in a Relevant Online Forum or Newsgroup Join an online community relevant to your website and become a regular, contributing member. Make sure to include your website URL in the signature area of each of your postings.

3. Post in a Relevant Blog? You�ve heard the buzz on blogging. Your website URL can be included in blog contributions but be careful here. Search engines are more and more sensitive to �Blog Spamming.9 Chris Genge, a contributing SEO author in the article �Over 125 (Legitimate) Link Building Strategies�, writes �Even t hough blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE's determine that it is just another case of spamming. We are staying away from it�.�10

4. Publish in an �e-zine� Some of the most popular sites relevant to your business may not have a link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Include your bio and a web page link.

5. Write a testimonial or review for a trusted product/service Many businesses are eager to publish testimonials on their site. Ask to include a link back to your relevant web page.

Finally, make sure to track your link building progress. Create a spreadsheet for this purpose. You will no doubt have to follow up on your link requests. Capture details including the information you entered and the date you submitted your request. Politely remind link partners of their commitment to link to your site and point them to the inbound link from your site to theirs. Run your favorite link popularity and page rank tools to monitor your progress.

Conclusion If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In this article, we discuss the who, what, when, where and how�s of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.

In the �How Can Businesses Develop Their Own Inbound Links?� section of this article, I provide several suggestions designed to help you achieve that end. However, they say �The devil is in the details.� When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that wi ll influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.

Finally, you must be both diligent AND patient. It�s fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an �unnatural� manner will hinder your search engine visibility and negate your efforts. So, be careful out there.

Footnotes:

1 Pease keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine results and page rank - we cannot promise that the techniques described in this article work in all cases. Thank you! �Bill Schwartz, EBIZ Machine

2 See google.com/support/webmasters/bin/answer.py?answer=34432

3 Boggs, C hris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

4 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

5 Boggs � see above

6 Spencer, Stephan, SEO: Weaving a Web of Links, practical ecommerce, March 12, 2007, practicalecommerce.com/articles/156/SEO-Weaving-a-Web-of-Links/

7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.

8 Boggs p. 13.

9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

10 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

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Build Backlinks - 6 Tips to Get More Traffic To Your Blog

Having a blog requires a lot of work. If you currently run one, you know just how difficult it can be to keep it updated on a timely basis.

All these updates however might go un-noticed simply because you aren't getting enough traffic to your site.

That's where backlinks come into play.Backlinks are links that other people have placed on their sites that head back to your website.

The more sites you have linking to you, the more website traffic you'll get and the higher the likelihood that your site will get ranked higher in the search engines.

It sounds simple enough right? But how do you go about getting those other sites to recommend you?

Here are 6 ways to help increase traffic:

Use WordPress. If you aren't using WordPress as your blogging platform of choice, you're missing out on a whole world of traffic. But when I refer to using WordPress, I'm not referring to WordPress.com but rather having this blogging platform on your own site. It all comes down to a matter of what you can and cannot do on your own blog. When it resides on your own website, you can add in additional items called "plug-ins" that help to increase traffic to your site. These plug-ins let you add in buttons that let someone "tweet" your post to Twitter, suggest it to their friends on Facebook, bookmark your blog post for future reference and so much more! Create Linkbait. Now I personally am not a big fan of the term "linkbait" because I think it sounds like something just a little on the "dark side" of things but it's really not. It's nothing more than making a post that get's a lot of attention from individuals and search engines alike. It could be something controversial, useful, or even something fun. Bottom line is that linkbait is something "interesting" that a lot of people will notice. Once they do, it has a tendency to create it's own momentum online. Claim Your Blog. A very popular site online that aggregates blogs is Technorati. Be sure you've signed up with them and submitted your blog. Once you do, they'll ask you to claim your blog so that you can prove that you are in fact the owner of that site. Get Social. Submit your site to social sites. One very easy way to do this is to sign up with a free service called Onlywire which let's you submit your site to multiple places online with one click of your mouse button. Of course, you'll need to sign up with each individual service that you want to submit your site to first which can take some time, but this little bit of additional work can save you hours in the long-run. Link to other blogs! I know that this might sound a little counter-intuitive but when you link to another Wordpress blog, the owner of the site you're linking to gets notified that someone has linked to them. This is called a "pingback" and oftentimes that website owner will approve your pingback and, once they do, you'll have an instant link back to your site.

These are just six ways to get links back to your blog and this list is by no means comprehensive. There are literally dozens of ways to get links back to your sitebut these six will at least get you started on the right path.

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PSD To VBulletin Conversion for Custom vBulletin Forums

From past few years, it has been noticed that majority of internet savvy users are preferring custom online forum based websites as an effective communication platform. Building custom online forum based web portal is not less than a nightmare. But, with the launch of commercial forum software vBulletin, things are started getting better up to great extent. This has brought PSD to vBulletin conversion services into big picture when it comes to design website forums or community blogs.

The PHP language based vBulletin is an advanced one-of-its-kind commercial online forum software firmly accepted by web developers as a scalable solution across the globe to design website forums. The community blogs powered by vBulletin incorporates with many soletechnic built-in applications such as Photo Albums, Article-based CMS Publishing, Single Admin Control Panel, Unified Permission System, Automatic Google XML sitemap module, Multi-user system, Login "Strike" System, Conte nt Syndication (RSS, Atom, XML) and lots more.

The process of PSD to vBulletin conversion start with slicing of PSD format based web layouts into multiple layers. Further, the sliced PSD files to be coded with pixel perfect HTML/XHTML/CSS mark-up language. The PSD-to-HTML coded web layouts integrate with user-friendly vBulletin theme/templates in order to add multi functionality to design vBulletin driven website forums or community blogs.

Converting web layouts from PSD To vbulletin theme/template is consider a smarter way to build highly customized vBulletin driven forum based websites. But, one needs a solid understanding of open source vBulletin to convert coding page from PSD to vBulletin in order to build vBulletin powered forum based website.

Therefore, majority of people opt for hiring dedicated web developer for high quality solutions to design custom vBulletin forums. By outsourcing aid of proficient web programmer, an individual ge t professionally designed forum website well-integrated with pixel-precise and highly customized vBulletin theme/templates that are hand coded with multiple browser compatible and W3C standards valid strong HTML/XHTML/CSS mark-up language.

Hire right dedicated web developer for PSD to vBulletin conversion to build fully accessible and pixel perfect custom vBulletin powered website forums or community blogs.

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4 Of The Best Ways To Get One Way Backlinks Very Quickly

A one way backlink is where you get your website address on somebody else's website. You do not have to return the favor by putting their website URL on the any of your web pages.

There are many good reasons for getting one way backlinks as opposed to reciprocal linking. In this article we will talk about four of the best ways to get one way backlinks very quickly.

1. Write and submit articles doing article marketing. Put your website URL in a resource box and hyperlink it back to your home page using a targeted keyword phrase.

The more article directories you get your article published in the more one way backlinks your article can bring you. For sure you want to publish it in the top article directories based on traffic and page rank.

However article directories not as well known can be a good source of one way backlinks as well. Any page that you can get your article published on can turn into a high ranked page in the future.

2. Write and submit shorter articles to other people's blogs. Become a guest blog author and include your resource box at the bottom of your article.

There are literally millions of blogs that need content every day. If you write a quality article these blog owners would be more than happy to publish your blog and let you include your resource box.

You can also use an blog submission service such as Free Traffic System to get your articles into multiple blogs with one click. This is a good way to develop a large number of one way backlinks very fast.

3. Post comments in other people's blogs. Subscribe to Google Alerts for targeted keyword phrases around the theme of your business.

Choose to receive these alerts as new articles are posted in various blogs. Then go comment on these blogs. Include your blog or website URL in your blog comment and you can quickly create a lot of backlinks doing nothing more than manual labor on this task.

4. Purchase one way bac klinks. Be sure and use a service that gradually builds the links back to your site. Purchase these on sites that have access to existing articles were your website URL can be backlinked from.

Doing this you can create a high number of links very quickly. The downside to this is you must continue to pay a monthly fee to keep those links.

There are many ways to get one way backlinks. We have just identified four of the best that any serious Internet marketer can do. You can even outsource all of these tasks if free time is a problem for you.

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Are you still interested in PPP

October 1, 2011

Are You Still Interested? We've missed you at PayPerPost. If you are interested, we would like to help you receive more offers. By clicking the link below, you'll let us know you are actively seeking opportunities. We'll place your blog at the top of the search results shown to our advertisers. Yes, I'm active! If you do not wish to participate in the marketplace, we'll be sad to see you go. But if you must go, you can remove your blog(s) from the system by clicking this link to deactivate your account. You can always log back in and add your blog(s) again if you change your mind. No thanks, remove my blogs If you do not login or update your status in 104 days, your account will be automatically deactivated and your blogs will be deleted from the system. You can always log in and add them later if you have a change of heart.

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dummy blog as a backlink builder

dummy blog as a backlink builder, there are several ways to make a backlink builder, there is a way to pay and of course there is also a free way. Jati jago want to discuss one way in the free backlink builder, is to create a dummy blog.

Dummy blog is used only as a backlink. Blog This usually consists of several articles and rarely in the up-date. But, the dummy blog has a strong theme. That is, there was only focused on specific themes. Suppose you have a blog on joomla, then you need to make some other blog with themes similar to learn joomla. For example, the collection of blog joomla themes, joomla plugins collection, review blogs using joomla, joomla tips, and one of the tutorials joomla. Throughout this blog you can attach a link to your main blog. And to disguise that this is the dummy blog, then you need to update regularly even though not too often. Once may be enough. This is an example network dummy blog that you can use.

In the large circ le is your main blog. This blog provides links to tips and themes. In addition, the blog received a major link of the plugin, review, and tutorial. Arrows indicate the direction of the link. The core network is not going to seek each other so that member link. Because link exchange will have a low value in the Search Engine. However, try the main blog link to a blog member dummy. Use the network for your blog dummy.

Make a dummy blog is the most easy to use blogger.com, you can get a free blog by visiting www.blogger.com. Then create a blog with a name that sesaui theme you use. Suppose you want to create a dummy blog about joomla plugin, then create a blog with pluginjoomla.blogspot.com address or name. For content, you can get from other blogs and with a few modifications of course. Or you can use free blog article if you want to include the English language articles. To get a free article, again you can use google.com. Happy trying ...

Jati Jago is a friend of all of your online business, always a warm greeting to those who are close in your heart

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iAutoblog Prices Rising on 1st October - Last Chance to lock your subscription

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Prices Rising On 1st October @ Midnight Just One Day Left To Lock Your Subscription! Dear iAutoblog User, This is a friendly reminder that the iAutoblog introductory price will end tomorrow (1st October) at midnight. Users who buy before that would be able to lock their subscription at the present introductory price. Existing customers wont be affected by the price rise. With iAutoblog you can autoblog on 11 free blogger platforms and make great money! iAutoblog has 4 content sources and more are being added on a daily basis! Added to that we support over 43 languages and the blogs can be used for backlinking as well as making money from display ads! If you are still learning the ropes of Autoblogging on free blogging platforms, try our Autoblogging videos and tutorials. Sign Into iAutoblog and lock your subscription now In case of any questions feel free to email us at support@iautoblog.com Sincerely, iAutoblog Support Web: http://www.iAutoblog.com Email: support@iautoblog.com

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